Users are searching keywords for a reason. Do they all have something else in common besides the chosen keyword? Do they include numbers or other similar phrases?įinally, look at the benefit of the content. Are the top results guides, checklists, or full articles? What type of content seems to be grabbing the attention of the search engines when their algorithms are indexing pages? What do the top results have in common? What else do they include besides your keyword? Perform a search with your chosen keywords and analyze the top results. Once you have your keywords picked out, take a look at what’s out there already. Is it a popular search term? Will you be able to generate a lot of traffic by using it? The popularity of your keyword will affect how much traffic you’ll have access to. To create a clickable meta title, you’ll need to follow a few simple steps.įirst, take a look at the search volume of your keyword. Whether a page shows up in these search results pages depends almost entirely on the meta title.
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